Direct Mail Marketing
EVERY DOOR DIRECT MAIL
If you currently mail postcards, advertising, coupons, sale flyers, or other direct marketing mail pieces for your business and target your customers by a geographic area then this mailing program by USPS is for you. EDDM (Every Door Direct Mail) is a promotion rolled out by the US Postal Service that enables regular retail businesses to mail without needing to have a mailing address.
Key Benefits of Every Door Direct Mail
No Postage Permit Required for EDDM:
When mailing a postcard through the post office you traditionally need a permit, which can cost as much as $450 just to open an account. This annual fee has been waived to mail EDDM Retail.
No Mailing List Needed for Every Door Direct Mail
The post office is promoting what is called a "simplified address" to remove the need of a mailing list. You simply have to have the words "Postal Customer" and the post office will deliver your pieces to the mailing routes that you request.
Large Size Card = Better Response
A mailing flat is at least 6.25"x9" or larger, which means you have plenty of room to get your message to your customer. This is over twice the area of a 4"x6" postcard AND costs much less per piece than first class! WHAT A SAVINGS!